← The Wire
NKENYSE
NIKE, Inc.
Rubber & Plastics Footwear · OR · CIK 320187
Designs, develops, and markets athletic footwear, apparel, equipment, accessories, and services worldwide
red 8-K · 90d🔥 High media attention
$66.54B
Market cap
$41.48
Last close
+1.8%
1D
-4.0%
5D
27.8M
Volume
Price · last 39 sessions-3.7%
May 4L $40.75 · H $47.37Jun 29
205
Total filings
Jun 23, 2026
Last filing
05/31
Fiscal year end
Insider Activity
◆ Cluster Buy · 3 insidersIn the 90 days to Feb 12, 2026: 3 insiders bought $4.4M · 2 sold $6.1M.
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| Feb 12, 2026 | Leinwand RobertEVP: Chief Legal Officer | Sell | 9,065 | $62.33 | $565K |
| Dec 29, 2025 | Hill ElliottPRESIDENT & CEO | Buy | 16,388 | $61.10 | $1.0M |
| Dec 22, 2025 | Cook Timothy DDirector | Buy | 50,000 | $58.97 | $2.9M |
| Dec 22, 2025 | Swan Robert HolmesDirector | Buy | 8,691 | $57.54 | $500K |
| Nov 14, 2025 | Parker Mark GEXECUTIVE CHAIRMAN | Sell | 86,078 | $64.80 | $5.6M |
| Nov 7, 2025 | Knudstorp Jorgen VigDirector | Buy | 16,150 | $62.09 | $1.0M |
| Oct 6, 2025 | Heinle TreasureEVP: CHIEF PEOPLE OFFICER | Sell | 4,300 | $71.27 | $306K |
| Oct 2, 2025 | Leinwand RobertEVP: Chief Legal Officer | Sell | 697 | $75.13 | $52K |
Open-market buys & sells (Form 4, transaction codes P/S). Source: SEC structured insider data.
What Changed
Risk factors · Jul 25, 2024 → Jul 17, 202562 added · 59 removed between the two most recent 10-Ks. The risks a company starts — or stops — disclosing are often the story.
Newly disclosed
- In addition, actions taken or statements made by athletes, teams or leagues, or other endorsers, associated with our products or brand that harm their reputations, or our decisions to cease collaborating with certain endorsers in light of actions taken or statements made by them, have in the past harmed and could in the future seriously harm our brand image with consumers and, as a result, could have an adverse effect on our sales and financial condition. 2025 FORM 10-K 14 Table of Contents Failure to accurately forecast consumer demand has in the past led and could in the future lead to excess inventories or inventory shortages, which has in the past resulted and could in the future result in decreased operating margins, reduced cash flows and harm to our business.
- If we fail to continue to effectively scale and adapt our digital platforms to accommodate increased consumer demand, our business may be subject to interruptions, delays or failures and consumer demand for our products and digital experiences could decline. 2025 FORM 10-K 15 Table of Contents Risks specific to our digital commerce business also include diversion of sales from our and our retailers' brick and mortar stores, pricing pressure on our products, difficulty in recreating the in-store experience through our digital commerce business and liability for online content.
- Our policies and practices have been, and may further be, affected by legal and regulatory scrutiny of, as well as changes in regulations (or changes in the interpretation of existing regulations) relating to, policies related to inclusion and belonging, employee engagement and climate 2025 FORM 10-K 17 Table of Contents change, which may further impact our ability to attract, hire and retain employees.
- NIKE contract manufacturers and materials suppliers buy raw materials and are subject 2025 FORM 10-K 18 Table of Contents to wage rates and other labor standards that are oftentimes regulated by the governments of the countries in which our products are manufactured.
- For example, federal, state or local governmental authorities in various countries are implementing, have proposed and are likely to continue to propose, legislative and regulatory initiatives regarding corporate responsibility and sustainability-related matters, ranging from the disclosure of corporate greenhouse gas emissions to limitations on corporate diversity programs, among others.
- Leinwand previously served as Vice President, Deputy General Counsel, Enterprise which included oversight of the Company's Global Litigation, Employment Law/Employee Relations, Brand Protection, Supply Chain and Corporate Governance functions.
- The risks and uncertainties are detailed from time to time in reports filed by NIKE with the SEC, including reports filed on Forms 8-K, 10-Q and 10-K, and include, among others, the following: risks relating to our business strategy, including, but not limited to, risks related to an increased focus on sport and rebalancing of our channel mix; intense competition among designers, marketers, distributors and sellers of athletic or leisure footwear, apparel and equipment for consumers and endorsers;
- Hill served as President – Consumer and Marketplace from 2018 until his retirement in 2020, in which role he led all commercial and marketing operations for the NIKE and Jordan brands.
- McCartney, 50, joined NIKE in 1998 and has served as Executive Vice President, Chief Innovation, Design & Product Officer of NIKE, Inc. since May 2025.
- Williams, 56, joined NIKE in 2019 and has served as Executive Vice President, Chief Commercial Officer of NIKE, Inc. since June 2025.
- Heinle, 55, joined NIKE in 2012 and has served as Executive Vice President, Chief People Officer of NIKE, Inc. since January 2025.
- Friend, 47, joined NIKE in 2009 and has served as Executive Vice President and Chief Financial Officer of NIKE, Inc. since 2020.
No longer disclosed
- We also have Employee Networks, collectively known as NikeUNITED, representing various employee groups. 2024 FORM 10-K 6 Table of Contents Our DE&I focus extends beyond our workforce and includes our communities, which we support in a number of ways.
- Additionally, organizations that provide 2024 FORM 10-K 11 Table of Contents information to investors on corporate governance and related matters have developed ratings processes for evaluating companies on their respective approaches to ESG matters, which are increasingly being employed by investors, lenders, and customers to inform their investment, financing or purchasing decisions.
- Risks presented by pandemics and other public health emergencies include, but are not limited to: • Deterioration in economic conditions in the United States and globally, including the effect of prolonged periods of inflation on our consumers and vendors; 2024 FORM 10-K 12 Table of Contents • Disruption to our distribution centers, contract manufacturers, finished goods factories and other vendors, through the effects of facility closures, increased operating costs, reductions in operating hours, labor shortages, and real time changes in operating procedures, such as additional cleaning and disinfection procedures, which have had, and could in the future again have, a significant impact on our planned inventory production and distribution, including higher inventory levels or inventory shortages in various markets; • Impacts to our distribution and logistics providers' ability to operate, including labor and container shortages, and increases in their operating costs.
- For example, there has been increased focus by governmental and non-governmental organizations, consumers, customers, employees and other stakeholders on products that are sustainably made and other sustainability matters, including responsible sourcing and deforestation, the use of plastic, energy and water, the recyclability or recoverability of packaging and materials transparency, any of which may require us to incur increased costs for additional transparency, due diligence and reporting.
- The risks and uncertainties are detailed from time to time in reports filed by NIKE with the SEC, including reports filed on Forms 8-K, 10-Q and 10-K, and include, among others, the following: risks relating to our multi-year enterprise initiative, including the risk that NIKE is not able to identify opportunities to deliver anticipated cost savings, risks related to any delays in the timing for implementing the initiative or potential disruptions to NIKE's business or operations as it executes on the initiative, and other factors that may cause NIKE to be unable to achieve the expected benefits of the initiative; intense competition among designers, marketers, distributors and sellers of athletic or leisure footwear, apparel and equipment for consumers and endorsers;
- Friend, 46, joined NIKE in 2009 and has served as Executive Vice President and Chief Financial Officer of NIKE, Inc. since 2020, and leads the Company's finance, demand and supply management, procurement and global places and services organizations.
- In her capacity as Chief Legal Officer, she oversees all legal, compliance, government & public affairs, social community impact, security, resilience and investigation matters of the Company.
- Matheson, 57, joined NIKE in 1998 and has served as Executive Vice President, Chief Human Resources Officer of NIKE, Inc. since 2017, overseeing and driving the Company’s strategic global Human Resources strategy.
- We remain committed to the targets announced in fiscal 2021 for the Company to work toward by fiscal 2025, including diverse representation in our corporate workforce and leadership positions.
- In December 2023, we announced a multi-year enterprise initiative aimed at delivering cost savings and investing in future growth, accelerating innovation and driving profitability.
- Donahoe was the President and Chief Executive Officer of ServiceNow, Inc. from 2017 to 2020 and, prior to that, the President and Chief Executive Officer of eBay Inc.
- Donahoe, 64, joined NIKE in 2014 as a member of the Board of Directors and has served as President and Chief Executive Officer of NIKE, Inc. since January 2020.
In the News
🔥 High media attentionCoverage (30d): 24 reputable articles · skews – neutral.
Investor's Business DailyNike Stock Languishes, But Looming Earnings Report Fuels Turnaround Optimism3d agoMarketWatchNike Inc. Cl B stock underperforms Thursday when compared to competitors4d agoReutersAdidas edging Nike in World Cup sales boost, data show4d agoBarron'sNike’s New CFO Won’t Speed Up Its Turnaround5d agoBarron'sCould Nike Get the Boot From the Dow? Why Berkshire Hathaway Might Take Its Place.5d agoBarron'sCan a Former Pfizer Executive Catalyze Nike’s Sluggish Turnaround?5d ago
Reputable outlets only (Reuters, WSJ, CNBC, Barron's, and peers). More on Google News ↗
Similar companies
Comparable business profile · signals at a glance