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HARLEY-DAVIDSON, INC.
Motorcycles, Bicycles & Parts · WI · CIK 793952
HARLEY-DAVIDSON, INC. designs, manufactures, markets, and sells motorcycles, parts, accessories, apparel, and related services
red 8-K · 90d🔥 High media attention
$2.70B
Market cap
$24.23
Last close
-3.8%
1D
-1.9%
5D
3.0M
Volume
Price · last 39 sessions+4.4%
May 4L $23.20 · H $26.07Jun 29
284
Total filings
Jun 26, 2026
Last filing
12/31
Fiscal year end
8-KExecutive ChangeJun 26, 202611-K11-KJun 26, 20268-KExecutive Change · Shareholder VoteMay 28, 202610-Q10-QMay 6, 20268-KResults of OperationsMay 5, 2026DEFA14ADEFINITIVE ADDITIONAL PROXY SOLICITING MATERIALSApr 9, 2026DEF 14ADEFINITIVE PROXY STATEMENTApr 9, 20268-KCompany UpdateMar 6, 202610-K10-KFeb 26, 20268-KExecutive Change · Results of OperationsFeb 10, 20268-KExecutive ChangeDec 10, 20258-KExecutive ChangeDec 5, 20258-KMaterial Agreement · Acquisition / DispositionNov 6, 202510-Q10-QNov 5, 20258-KResults of OperationsNov 4, 20258-KBylaw AmendmentSep 29, 20258-KExecutive ChangeSep 15, 20258-KReg FD DisclosureAug 11, 202510-Q10-QAug 6, 20258-KMaterial AgreementAug 5, 20258-KExecutive ChangeAug 4, 20258-KResults of Operations · Reg FD DisclosureJul 30, 202511-K11-KJun 24, 20258-KShareholder VoteMay 19, 2025DEFA14ADEFA14AMay 12, 2025DEFA14ADEFA14AMay 12, 20258-KCompany UpdateMay 12, 2025DEFA14ADEFA14AMay 9, 2025DEFA14ADEFA14AMay 9, 2025DEFA14ADEFA14AMay 8, 2025DEFA14ADEFA14AMay 8, 2025DEFA14ADEFA14AMay 7, 2025DEFA14ADEFA14AMay 7, 2025DEFA14ADEFA14AMay 7, 2025DEFA14ADEFA14AMay 6, 202510-Q10-QMay 6, 2025DEFA14ADEFA14AMay 5, 2025DEFA14ADEFA14AMay 5, 2025DEFA14ADEFA14AMay 5, 2025DEFA14ADEFA14AMay 2, 2025DEFA14ADEFA14AMay 1, 2025DEFA14ADEFA14AMay 1, 20258-KResults of OperationsMay 1, 2025DEFA14ADEFA14AApr 29, 2025DEFA14ADEFA14AApr 29, 2025DEFA14ADEFA14AApr 29, 2025DEFA14ADEFA14AApr 25, 2025DEFA14ADEFA14AApr 25, 2025DEFA14ADEFA14AApr 25, 2025DEFA14ADEFA14AApr 25, 2025DEFA14ADEFA14AApr 24, 2025DEFA14ADEFA14AApr 22, 2025DEFA14ADEFA14AApr 21, 2025DEFA14ADEFA14AApr 21, 2025DEFA14ADEFA14AApr 21, 2025DEFA14ADEFA14AApr 18, 2025DEFA14ADEFA14AApr 16, 2025DEFA14ADEFA14AApr 16, 2025DEFA14ADEFA14AApr 15, 20258-K/AExecutive Change · Company UpdateApr 15, 2025DEFA14ADEFA14AApr 10, 20258-KExecutive ChangeApr 10, 2025DEF 14ADEF 14A DEFINITIVE PROXY STATEMENTApr 3, 202510-K10-KFeb 26, 20258-KResults of OperationsFeb 5, 202510-Q10-QNov 6, 20248-KResults of OperationsOct 24, 202410-Q10-QAug 7, 20248-KResults of OperationsJul 25, 202411-K11-KJun 24, 20248-KShareholder VoteMay 21, 2024DEFA14ADEFA 14AMay 8, 202410-Q10-QMay 6, 20248-KResults of OperationsApr 25, 2024DEF 14ADEF 14AApr 5, 202410-K10-KFeb 23, 2024SC 13GSC 13GFeb 9, 20248-KResults of OperationsFeb 8, 20248-KExecutive ChangeJan 29, 202410-Q10-QNov 8, 2023
Insider Activity
◆ Cluster Buy · 3 insidersIn the 90 days to Mar 12, 2026: 3 insiders bought $412K · 2 sold $198K.
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| Mar 12, 2026 | Do CharlesSr. Vice President, HDFSI | Sell | 4,241 | $18.10 | $77K |
| Mar 9, 2026 | Starrs ArtiePresident & CEO | Buy | 15,000 | $19.10 | $287K |
| Mar 9, 2026 | Flees Lori AnnDirector | Buy | 4,000 | $18.89 | $76K |
| Feb 27, 2026 | Masood RafehDirector | Buy | 2,775 | $18.00 | $50K |
| Feb 25, 2026 | Farley Jr James DDirector | Sell | 6,454 | $18.71 | $121K |
| Nov 20, 2025 | Mansfield Luke ChristopherChief Commercial Officer | Sell | 11,500 | $23.21 | $267K |
| Nov 7, 2025 | Do CharlesSr. Vice President, HDFSI | Sell | 4,136 | $25.51 | $106K |
Open-market buys & sells (Form 4, transaction codes P/S). Source: SEC structured insider data.
In the News
🔥 High media attentionCoverage (30d): 9 reputable articles · skews ▲ positive.
MarketWatchHarley-Davidson Inc. stock falls Friday, underperforms market3d agoMarketWatchHarley-Davidson Inc. stock falls Tuesday, underperforms market13d agoMarketWatchHarley-Davidson Inc. stock rises Monday, outperforms market14d agoMarketWatchHarley-Davidson Inc. stock rises Thursday, outperforms market18d agoMarketWatchHarley-Davidson Inc. stock falls Wednesday, underperforms market19d agoMarketWatchHarley-Davidson Inc. stock rises Tuesday, outperforms market20d ago
Reputable outlets only (Reuters, WSJ, CNBC, Barron's, and peers). More on Google News ↗
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